Profit with purpose
Our mission: comparison that funds animal rescue
Where a link is marked *, it is a partner link — we receive commission at no extra cost to you. Links without a * earn us nothing. How we make money.
Money Guide is a commercial comparison website with a legally minuted pledge: 10% of our commercial net profits fund the World Animal Rescue Network. This page explains who the beneficiary is, how the two organisations relate, and exactly how the 10% is calculated.
The pledge
“The company pledges to donate 10% of its net annual profits to the World Animal Rescue Network (CIC Registration No. 17298990).”
This wording is recorded in a formal board resolution of Elite Digital AI Solutions Ltd and is held on file as documentary substantiation under the UK disclosure rules (ASA CAP Code).
The beneficiary
The beneficiary is the World Animal Rescue Network — World Animal Rescue Network CIC, a UK Community Interest Company registered in England & Wales (CIC no. 17298990). It funds partner-led animal rescue — street dog programmes, wildlife sanctuary funding, anti-trafficking operations and community cat welfare — across South Asia, Southeast Asia, East and Southern Africa and South America.
How the two organisations relate
To ensure sustainable funding for international animal rescue, the founder of this website also serves as a director of the World Animal Rescue Network. The CIC is bound by a statutory UK Asset Lock, meaning these funds cannot be distributed as private profit and are strictly used for animal welfare.
This website is owned and operated by the commercial company, Elite Digital AI Solutions Ltd (company no. 17250017) — not by the CIC. Affiliate commission is earned by the commercial company; the CIC receives the pledged share of profits and nothing else from this site.
How the 10% is calculated
“Net profits” means the annual profit of Elite Digital AI Solutions Ltd after operating expenses (hosting, software, editorial and administrative costs) and corporation tax, as shown in the company's annual accounts. The donation is calculated and paid once per financial year, after accounts are finalised.
What this doesn’t change
- Money Guide remains an independent, partner-funded information and comparison service. We do not provide regulated financial advice and we do not recommend specific products or providers.
- The pledge never affects what we feature or how we order it — editorial criteria are factual and commission-blind, exactly as set out in our editorial policy.
- Using a link marked * costs you nothing extra, whether or not the pledge exists.