Profit with purpose
Our mission: comparison that funds humanitarian aid
Where a link is marked * or labelled Ad, it is a partner advertisement: we receive commission at no extra cost to you. Links without a * or Ad label earn us nothing. How we make money.
Money Guide is a commercial comparison website with a legally minuted pledge: 10% of our commercial net profits fund World Aid Network. This page explains who the beneficiary is, how the two organisations relate, and exactly how the 10% is calculated.
The pledge
“The company pledges to donate 10% of its net annual profits to World Aid Network.”
This wording is recorded in a formal board resolution of Elite Digital AI Solutions Ltd and is held on file as documentary substantiation under the UK disclosure rules (ASA CAP Code).
The beneficiary
The beneficiary is World Aid Network, a UK charity. It funds sight-restoring eye surgery and cancer treatment for people who cannot afford care, and emergency food, water, shelter and seasonal relief for families displaced by disaster, through locally licensed clinicians and vetted partners in Pakistan, Indonesia and Malaysia. About £200 funds a complete cataract operation at a partner hospital. See where donations go and how WAN works.
If you want to fund treatment or relief now, rather than wait for this site’s year-end pledge, donate on WAN’s site. Eligible cash gifts can carry Gift Aid. Monthly, crypto, payroll and legacy gifts are listed separately.
How the two organisations relate
To ensure sustainable funding for World Aid Network’s programmes, the founder of this website also serves as a trustee of World Aid Network. The charity funds medical treatment (sight-restoring eye surgery and cancer care) and emergency disaster relief. Funds are paid to partner hospitals and vetted local partners — never as cash to individuals — and cannot be taken as private profit.
This website is owned and operated by the commercial company, Elite Digital AI Solutions Ltd (company no. 17250017) — not by the charity. Affiliate commission is earned by the commercial company; WAN receives the pledged share of profits and nothing else from this site. WAN publishes its policy suite covering governance, financial controls and safeguarding.
How the 10% is calculated
“Net profits” means the annual profit of Elite Digital AI Solutions Ltd after operating expenses (hosting, software, editorial and administrative costs) and corporation tax, as shown in the company's annual accounts. The donation is calculated and paid once per financial year, after accounts are finalised.
What this doesn’t change
- Money Guide remains an independent, partner-funded information and comparison service. We do not provide regulated financial advice and we do not recommend specific products or providers.
- The pledge never affects what we feature or how we order it — editorial criteria are factual and commission-blind, exactly as set out in our editorial policy.
- Using a link marked * costs you nothing extra, whether or not the pledge exists.