Does Money Guide use affiliate links?

Only where a link is marked *. A * appears on a link only when a live partner relationship exists; if you click a marked link and complete an action, we receive commission at no extra cost to you. Links without a * earn us nothing. We disclose partner links upfront and follow UK disclosure rules (ASA/CAP). Most paid outbound links use rel="nofollow sponsored"; Instant Deed Poll and SwiftWill are dofollow editorial exceptions that still carry the * label.

How are partner links labelled on Money Guide?

Any partner link is marked * on the button or link text, explained in a short note under each page title, and reiterated in a disclosure box before commercial links. If a link carries no *, it is not a partner link and earns us nothing. Full rules are in our editorial policy under affiliate links.

Does affiliate commission affect Money Guide's editorial ranking?

No. We do not rank products or offers by what pays the most and we do not accept payment to feature a provider in editorial content. Commission helps fund the site but never decides what we cover or how we order it.

Why doesn't Money Guide take commission on credit cards, loans, investments or pensions?

Because UK law restricts it. Taking commission for introducing customers to lenders or credit brokers is credit broking — a regulated activity requiring FCA authorisation — and financial promotions for investments or pensions by unauthorised publishers must be approved by an FCA-authorised firm (section 21 FSMA). Money Guide is not FCA-authorised, so we do not list those products as offers, we do not earn commission on them, and credit-card guides are educational information only.

Is Money Guide FCA-authorised because it links to financial products?

No. Money Guide publishes general information, not regulated financial advice. We are not authorised by the Financial Conduct Authority. When you apply via a third-party link, your contract is with the FCA-authorised provider — not with Money Guide.

Transparency

How we make money

Where a link is marked *, it is a partner link — we receive commission at no extra cost to you. Links without a * earn us nothing. How we make money.

Money Guide is free to read and always will be. This page explains exactly how the site is funded, how affiliate links work, and the rules that keep commercial income away from editorial decisions.

Partner links (marked *)

Where a partner relationship exists, the outbound link is marked *. If you click a marked link and go on to open a product, book travel, order a document service (for example Instant Deed Poll or SwiftWill) or complete another action, the provider or an affiliate network pays us a commission. It never costs you anything extra, and the rate you get is the same as going direct. Links without a * earn us nothing. Network and Amazon partner links use rel="nofollow sponsored"; Instant Deed Poll and SwiftWill links stay dofollow editorial citations while still carrying the * disclosure.

What it costs you: nothing

Every page is free to read with no paywall, no sign-up and no charge to readers. Using a link marked * never changes the price, rate or terms you get — the provider pays us, you pay the same as going direct.

How partners pay

Partner payments can be a flat fee, a percentage commission, a lead fee or a share paid through an affiliate network. The payment type never changes our editorial order or the price, rate or terms you get.

What we don't do

No display advertising, no sponsored editorial, no paid placement in guides or rankings, no selling of reader data. Providers cannot pay to appear in — or move up — any list on this site.

Our rules

Commission never decides a ranking. The best offer for readers leads, whether or not it pays us anything.
Every partner link is labelled * at the point of use, with a disclosure note before commercial content.
Offer pages say when a list is selected rather than whole-market, so readers know the scope before comparing.
Offer pages state when figures were last reviewed and link to the provider's own terms so you can verify before applying.
For regulated financial products, we use factual information, provider terms or approved partner material where required; we do not give personal recommendations.
If an offer we feature is withdrawn or beaten, we update or remove it on the next review — typically weekly for offers.
We follow UK disclosure rules (ASA/CAP) on labelling partner links, and Google's guidance on sponsored links.

Where affiliate links appear

Partner links, where present, only appear on clearly commercial pages — principally the offers hub* and some product comparison pages, covering savings and Cash ISAs, energy, broadband, money transfers and insurance comparison — not consumer credit, investments or pensions (see below). Non-financial affiliate programmes, such as travel booking or retail programmes, may also appear where relevant and are labelled in the same way. Most educational guides, calculators, news and the glossary carry no partner links; Instant Deed Poll and SwiftWill may appear (marked *) in name-change and wills content. Most outbound affiliate links open the provider’s own site and are tagged nofollow sponsored noopener noreferrer. Instant Deed Poll and SwiftWill links are dofollow editorial exceptions (still marked *) so they can pass SEO equity.

Money Guide is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. As an Amazon Associate, Money Guide earns from qualifying purchases. Amazon links on our offers page are marked * like every other partner link, go directly to Amazon.co.uk, and we never display Amazon prices on this site — always check the live price and reviews on Amazon before buying.

Our regulatory status

Money Guide publishes general information, not regulated financial advice, and is not authorised or regulated by the Financial Conduct Authority. Being accepted into an affiliate programme does not make Money Guide authorised by the FCA. When you apply for a regulated financial product through any link on this site, your contract is with the FCA-authorised provider or broker — not with us. For a personal recommendation, speak to an FCA-regulated adviser or a free service such as MoneyHelper or Citizens Advice.

Because we are not FCA-authorised, we do not take commission on consumer-credit products (credit cards and loans) — introducing customers to lenders or credit brokers for commission is credit broking, a regulated activity. We also do not list or promote investment or pension products as offers, which unauthorised publishers may only communicate once approved by an FCA-authorised firm (section 21 of the Financial Services and Markets Act 2000). Credit-card and borrowing pages on Money Guide are educational information only: we are not a financial adviser, we do not earn commission on credit cards, and you should always check the issuer's own terms, eligibility checkers and fees before applying. 18+, subject to status.

Money Guide is a trading name of Elite Digital AI Solutions Ltd (registered in England & Wales, company no. 17250017). Questions, corrections or complaints: contact us or see complaints & corrections.

FAQ

Does Money Guide use affiliate links?: Only where a link is marked *. A * appears on a link only when a live partner relationship exists; if you click a marked link and complete an action, we receive commission at no extra cost to you. Links without a * earn us nothing. We disclose partner links upfront and follow UK disclosure rules (ASA/CAP). Most paid outbound links use rel="nofollow sponsored"; Instant Deed Poll and SwiftWill are dofollow editorial exceptions that still carry the * label.
How are partner links labelled on Money Guide?: Any partner link is marked * on the button or link text, explained in a short note under each page title, and reiterated in a disclosure box before commercial links. If a link carries no *, it is not a partner link and earns us nothing. Full rules are in our editorial policy under affiliate links.
Does affiliate commission affect Money Guide's editorial ranking?: No. We do not rank products or offers by what pays the most and we do not accept payment to feature a provider in editorial content. Commission helps fund the site but never decides what we cover or how we order it.
Why doesn't Money Guide take commission on credit cards, loans, investments or pensions?: Because UK law restricts it. Taking commission for introducing customers to lenders or credit brokers is credit broking — a regulated activity requiring FCA authorisation — and financial promotions for investments or pensions by unauthorised publishers must be approved by an FCA-authorised firm (section 21 FSMA). Money Guide is not FCA-authorised, so we do not list those products as offers, we do not earn commission on them, and credit-card guides are educational information only.
Is Money Guide FCA-authorised because it links to financial products?: No. Money Guide publishes general information, not regulated financial advice. We are not authorised by the Financial Conduct Authority. When you apply via a third-party link, your contract is with the FCA-authorised provider — not with Money Guide.