# How Money Guide selects and labels partner offers > How we work · Last updated 13 August 2026 Canonical HTML: https://moneyguide.org.uk/method/offers/ Markdown mirror: https://moneyguide.org.uk/method/offers.md ## In short An offer is listed because it is relevant and currently available, not because it pays the most. A * and rel="sponsored" appear only when a real tracking URL exists. Credit, investment and pension introductions are structurally blocked while we are not FCA-authorised — the build fails if someone pastes those links in. ## Skip this if Skip this if you want this month's bonus table — use /offers/. This page is the selection and disclosure method. ## What can appear as an offer? Partner offers are limited to products we can lawfully introduce without FCA authorisation: typically current-account switch incentives, cash savings products, and similar non-credit, non-investment placements where a live affiliate programme exists. If the programme has not approved us, the link is not marked * and we do not claim commission. Editorial pages may mention a product category without a partner link. Absence of a * means we earn nothing if you go direct. That is the intended default. ## Does payment change the ranking? No. Commission does not decide inclusion, order, or the wording of caveats. When the free or official option wins — switching via CASS without a bonus, using MoneyHelper, claiming a government scheme — the page says so. A higher payout cannot bury a cheaper official route. Scores and 'best buy' framing are refused unless we publish a public ratings methodology. Until that exists, comparison tables are criterion-by-criterion, not a single paid league table. ## How are affiliate links labelled? Visible * on the link or adjacent label, plus rel="sponsored nofollow noopener" on paid outbound URLs, in line with ASA/CAP and Google's paid-link rules. Instant Deed Poll and SwiftWill editorial citations are a disclosed dofollow exception still marked *; other programmes keep sponsored. The label is generated from whether a tracking URL exists — we cannot mark a link as earning commission if it does not. The /out/ redirector is disallowed in robots.txt so crawlers do not index tracking hops. Humans who click a labelled link still go through it. ## What is structurally forbidden? Credit broking (introducing customers to lenders for commission), investment promotions and pension promotions by an unauthorised publisher. A build guard refuses those tracking URLs if they are pasted into a regulated slot. Credit-card and loan guides remain educational information only. We also refuse supplier aggregateRating in structured data, invented 'up to' savings, and listing a defunct bonus as if it were live. ## Frequently asked questions ### Why are some comparison tables without apply buttons? Because we do not have a live partner programme, or the product sits inside the FCA perimeter. The table is still useful as a decision aid — go direct to the provider or an authorised broker. ### Do you accept display ads? No. Funding is affiliate commission on labelled links plus the public-good information service. There is no paywall. ### How do I report a mislabelled link? Email editor@moneyguide.org.uk with the URL. A * without a live programme, or a paid link without a label, is treated as a correction. --- Independent UK money guidance from [Money Guide](https://moneyguide.org.uk). Information only — not regulated financial advice.